The 6 Human Needs

Looking to build a loyal audience?
Yes! I here you cry - tell me how...

WAIT.
More bodies don't mean more value.
Just like 'likes', page views and saves.
They're VANITY metrics.

If you want to make MONEY (sustainably), you need to build relationships!

In these #nudenotes I'm sharing my notes on an infographic created by Neil Patel.
If you want more game changing tips on all things #marketing go check out his feed, and all the other amazing content he has our there.

By building your brand around these 6 human needs you can start to build relationships with your true fans and build the tribe that will ensure your brand thrives.

If you want do proactive good marketing and branding, you'll need to anchor your messaging in psychology. Understand your audience and you'll understand what their needs, wants and desires.

That's a problem half solved - trust me!

What other psychology tools and frameworks do you use in marketing and branding?
Let me know in the comments below.