If you want your business to truly succeed in the 21st century, you need a website.
But so many people are put off from it.
There’s such a fear that creating a website is a long-winded, difficult process, that you need to have elite coding skills to do -- but that’s simply not true.
I’m put in mind of the famous saying - “Crazy is doing the same thing time and time again, and expecting different results”.
You need to experiment with your marketing - taking risks and try new things - in order to grow.
That means that, sometimes, your experiments may not work in the way that you want them to.
Unless you’ve been living under a rock, you might have heard about the rise of video marketing online.
From a quick search, there were just under 1 million news stories on video marketing -- and a staggering 4.5 billion results overall.
Promotion is the bread and butter of the marketer, and always has been.
While technology and social developments may shift the methods of promotion, the basic concept of promoting your product, service, or business, remains the same.
Promoting your product or service can seem daunting at first, you may feel as though you don’t have the skills or confidence to do it, or you might be modest about your business.
There are many times in a designer's career when you will hear and see things the make you cringe.
I’m sure you probably come into contact with them every day – some of them you may not even notice them anymore, and others might make your blood boil every time.
In this article, I break down six cringe-inducing things that drive me crazy as a Designer.
Every day we see tens, hundreds or thousands of them, but profile photos have become such an important window into your online persona.
Whether we admit it or not, everyone makes a split second judgment on an online account based on their first impressions, which is usually a profile picture.
‘KPI’ is a phrase that’s thrown around a lot in business.
But what does it actually mean?
The official Oxford English Dictionary definition is “A quantifiable measure used to evaluate the success of an organization, employee, etc. in meeting objectives for performance.”.
Reading time: 6 minutes
Alright, I’ll admit it: I’m a Millennial, and I love Disney. In true NSC fashion, I’ve discovered that there are some surprisingly useful hints and tips for creatives nestled beneath those Mickey Mouse ears.
Reading time: 12 mins
So many of us dread criticism and critiques. It’s been twisted into something that seems like a negative part of the creative process.
The reason why so many of us fear and loathe critiques is that people often do it wrong.
Criticism should be constructive, not destructive.
It’s Sunday night and the weekend is over. The new working week is creeping closer. So here’s your weekly dose of inspiration, in the form of a summary week’s nudenotes.
Reading time: 3 mins
Reading time: 3 minutes
Like it or loathe it, networking is necessary for your business to thrive.
The more people you know, and the more people that know about your business, the more brand awareness and professional authority you'll have, and the more sales you'll make.
Reading time: 3 mins
For those of you who have been following my Instagram feed know that every week for the past 25 weeks, I’ve been posting my booknotes on Douglas Davis’ brilliant book, Creative Strategy and the Business of Design.
Reading time: 16 mins
In the world of sports, standing out and developing your personal brand is necessary to stand out from the rest in a highly competitive environment. Not only do you need to be unique, but you also need to prove your results to attract sponsors, teams, and events, and to be that inspirational role model to your audience.
Reading time: 5 mins