As avid fans of GoT, and because we take our branding and marketing inspiration from everywhere, we’ve spent hours discussing storylines, character development, and the various themes and metaphors.

Looking back over the past eight seasons, we noticed, buried beneath the rubble of King’s Landing, something interesting and unexpected… Lessons in branding.

Reading time: 13 mins

In celebration of the final season of Game of Thrones and ten years of amazing television. I have created a series of nudenotes, which I have been posting to my Instagram feed . In the light of the seven, I present all these posts here, in one place there some bonus ones thrown in.

Reading time: 1 min

Many of you may be asking yourselves ‘What the hell are nudenotes?’. Simply put, nudenotes are a form of sketchnotes.

Sketchnoting is the synergy of sketching and note-taking into a single piece of visual communication. The goal is to better engage your brain with the content you are consuming, since your brain is using both the creative and logical parts of your mind. Learning this way improves the retention of the information, and as an added bonus, you get an awesome-looking piece of reference material.

Reading time: 1 min

It seems like the whole world is on some form of social media. There’s actually around 3 billion social media users, so it’s not quite the whole world, but it’s a bloody big chunk.

So your business needs to be on social media.

Reading time: 12 mins

I take an interest in individuals that follow their passions for a career, spending time developing unique and ancient skills and ways of working.

The personality of the individual is tied into their practice, and the time they spend developing their skills shines through.

Reading time: 1 min

SEO is a term that didn’t exist until the 90s, and wasn’t part of the marketers arsenal until probably the late 2000s. But it’s grown to be so important to marketers, web developers and copywriters around the world.

It’s something that can take up a lot of your time to do it right - the search engine giants (looking at you, Google) are always changing their algorithm so marketers can’t ‘cheat’ their way to higher rankings..

Reading time: 11 mins

It’s undeniable - content marketing is effective, as a lead generation tool and to build brand trust and loyalty with existing customers.

You’re enticing customers by showcasing your expertise, with information that they would benefit from, or enjoy, warming them up to convert to loyal customers.

Reading time: 5 mins

Perceptual maps form a small part of a larger process of developing products, brands and services for consumers. This technique can be a tricky to master, but can be an effective tool for all creative professionals to help you understand where your product/brand sit amongst your competition from (and this is the important bit) your consumers’ perspective.

Reading time: 3 mins

It seems like the whole digital world is using hashtags, so how can you, as a marketer, use hashtags to make your brand message stand out from the sea of #?

Reading time: 1 min

One of the most universal principles within design, marketing, and advertising is understanding features and benefits, including the differences between them, and how to leverage them to create designs and communications that truly connect with consumers.

Reading time: 5 mins

Every company needs leads to grow. Leads, or prospects, are new customers - someone whose details you don’t have on your company’s database. Without getting new leads, you will only have your limited database of customers to sell your product or service to, and you’ll never being able to grow.

Reading time: 11 mins

We need to talk about Value…
As creative professionals, we talk about value a lot during the design process, sometimes without even knowing it. Everyone has a different perspective on what value is and how to get it.

Reading time: 4 mins

A marketer who doesn’t listen is like a vet who doesn’t like animals. It just doesn’t make sense. Listening is the first thing that a marketer should do when creating a campaign, or communicating any message to their audience.

Reading time: 2 mins

A company whose employees don’t believe in the brand, or whose actions don’t reflect the brand values, especially when communicating with customers or shareholders, can be damaging. So how do you get your employees to be brand ambassadors?

Reading time: 5 mins