7 Common Brand Strategy Mistakes

Think you have a brand?

Just because you’ve got a logo, ChatGPT, and a dream… doesn’t mean you’ve nailed your brand strategy.
The truth is: mistakes are easy to make but painfully hard to fix once they’re locked in your audience’s mind.

Don't fear - in today's #nudenotes, i'm sharing my notes on 7 brand strategy mistakes that will cost you time, money, and credibility.
So you can avoid them in the future! Shout out Assaf Dagan whose post inspired this spread of notes.

Lack of clarity & focus:
If your audience is “everyone, everywhere, all the time”…
You don’t have one.

Overpromising & underdelivering:
Screaming “we’re #1” makes the fall harder when you slip.

Weak visuals:
Forgettable branding = forgettable business.

Inconsistent voice:
Mixed messages = confused customers.

Skipping market research:
Instinct isn’t a strategy. Data is.

Neglecting brand values:
If your actions don’t match your ethos, trust evaporates fast.

Not measuring or adapting:
No metrics = no growth.
No change = same mistakes on repeat.

A brand isn’t built overnight - it’s crafted with intention, consistency, and a willingness to listen, learn, and evolve.

Which of these mistakes have you seen way too many times?
Drop it in the comments.