Brand Pillars

If your brand is a house, your pillars are the foundation.
Skip them, and the whole thing comes crashing down.

This #nudenotes spread is all about the 5 Brand Pillars that make the difference between a forgettable brand and one people love (and buy from) again and again.

We all know the best logo in the world can’t save a brand that’s hollow inside.

Before you get swept up in trend-chasing and short-term fads
Ask yourself these 'pillar' questions.

When your brand’s Purpose, Perception, Identity, Values, and Experience are solid, everything else falls into place.

Your tone of voice, your visuals, your content, your packaging.
They’re all stronger because they’re built on something real.

Let’s build more brands that people can’t stop talking about.