by Me
Don’t forget to check out my article on Perceptual Mapping here, which is based on these nudenotes.
Here’s the introduction from that blog to whet your appetite:
Perceptual maps form a small part of a larger process of developing products, brands and services for consumers. This technique can be a tricky to master, but can be an effective tool for all creative professionals to help you understand where your product/brand sit amongst your competition from (and this is the important bit) your consumers’ perspective. If this technique is used correctly, it can be a powerful tool which can unearth opportunities and unseen insights.
This technique of analysis can be used as valuable part of a kick-off session of a new brand or product, and it can also be used to show the transition visually in a rebrand, new product launch or repositioning project.
The main goal of these maps is to help gain a better understanding of consumers’ perception of your ideas and solutions in order to help deliver a solution that resonates with your target audience on a deeper level. Therefore, they get the best experience and value from your creative solutions.
As always with my nudenote-based articles, there’s a mini graduation present: a link to a high-resolution PDF of my nudenotes I made in preparation for writing the blog.
It also includes some of the call-out images used in the article.
There are no catches, it’s a completely free resource for you to use as a reference whenever you need it.