The Power Behind Brand Archetypes

Struggling with your brand's personality?

Can't get under the skin of your brand?
You might need a Brand Archetype!

Based off on the work of Swiss psychologist Carl Jung, Brand Archetypes are groups of personality traits that define your brand.
How they act, behave and see the world.

Should out to printsome.com, whose graphic inspired this spread of notes.

By seeing brand's through the lens of human personalities and characteristics, we can better relate and define them.
This understanding empowers us to better create on their behalf; how they talk, walk and act.

All this becomes easier because you can empathise with your brand more once you fully understand the world for that perspective.
The closer your brand is to being human, the deeper it will connect and resonate with your audience - increasing loyalty, advocacy and value perception.

What's your brand's archetype?
Let me know in the comments below.