Aristotles Golden Mean

Are you battling moderation?
Trying to find that balance between excess and deficiency?

It's a struggle we all have, right?
Whether it's chocolate, or something less tangible like courage.

Sometimes the best action isn't directly between the two, it leans to one side or the other depending on the situation.

In these #nudenotes we're diving into Aristotle's Golden Mean, a framework of thinking which helps us think about the best place for moderation.
The ancient Greeks likened moderation to beauty, which was to be imitated and reproduced.

I wonder what kind of world we'd live in if moderation was still considered as much in our daily lives as beauty is?
Let me know what you think in the comments below.

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The Power Behind Brand Archetypes