Cake Theory

Ever thought about baking a brand like a cake?

Let's slice into the The 3-Step Cake Theory of brand building.
This spread of #nudenotes was inspired by an infographic by Wow Branding I discovered on Pinterest.

Step 1: Process
This is your cake's foundation. Strong systems, streamlined procedures, and reliable delivery are the flour, eggs, and butter of your brand.

Step 2: Culture
The filling that holds everything together. It's the people, attitude, and values that give your brand its unique flavour.

Step 2: Product
The icing on the cake. Quality, performance, and the desire your product creates are what customers see and taste first.

And the cherry on top?
Your brand's promise - the visual appeal, reputation, and all the sweet details like logos and advertising that make people crave your brand.

Whether you're a branding baker or a design enthusiast, remember, building a brand is like baking a cake - each layer matters!
And most importantly, the cherry on top is nothing without the tasty cake holding it up... anyone else got a sudden hunger for cake!? 🤤