Anatomy of a Great Story

If your brand story doesn't feel like a story, it's just... marketing.

In these #nudenotes, I'm sharing my notes on how to craft a compelling brand story.
Shout out @socialitescience, whose infographic inspired this spread of notes.

Want people to care about your business?
Make them feel something.

Great brand stories aren’t just facts and features.
They’re emotional, relevant, and real.

Think of your brand story like a movie:
Your customer’s the hero, you’re the guide, and the ending?
They win (with your help).

Here’s the TL:DR:
Realistic – Root it in your actual business goals. No fluff.
Authentic – Add character. Personality. Something only you could say.
Empathetic – Put your customer front and centre. They’re the main character.
Convincing + Relevant – Answer this: Why you? Why now? Why should they care?