A Brand Discovery Framework
How do you align your company with your customer?
The closer your values and goals are aligned with your customers, the more your products and/or services will resonate with them.
Get it right, and everything you do will just click...
Solutions will come thick and fast.
Messaging will become empowered with meaning.
Business choices will become easy.
You'll be just VIBING!
Shout out to Joana Vieira, whose diagram inspired these #nudenotes which I came across on Pinterest. I believe many of these ideas come from the brain of Marty Neumeier.
Go check out his work and books from more awesome insights on branding and marketing!
This table may seem daunting or over kill, but once you get into the flow don't stop - get all the insights out you can, you can always prioritise the top three points after.
The questions in each section will help guide and entice your to get the right information and insights for each section.
Top tip from me is to use thesaurus tools, to ensure you get the perfect wording for each final phrase. Focus your thoughts into precise answers which will help frame your brand out.
Having a robust range of discovery tools and questions are essential to developing the best possible solutions for your business and clients.
What are your top brand discovery tools and frameworks?
Let me know in the comments below. I'm always on the look out to new tools to add into my toolbox.
