Tassia.jpg

TASSIA
O’Callaghan

CO-FOUNDER
& MARKETING LEAD

Through creativity and determination, I make sure that every venture succeeds.

I am the voice of NSC, with my background in marketing, writing, and events management, and manage our social media, email, copywriting, and editing.

I also help keep it real at NSC with good old-fashioned, down-to-earth admin.

I'm an advocate for sustainability and equality through all walks of life, which I bring to everything I do at NSC.

I’m often found geeking out over my various Notion pages or singing badly at karaoke with a proper cider in my hand.

Want to know more? Check out my Stargazing with… blog.

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LATEST BLOGS FROM TASSIA

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NSC's Top Businesses of 2020
NSC's Top Businesses of 2020

Well, 2020 was a year none of us will ever forget, however much we’d like to.

But through the trials and tribulations of the coronavirus pandemic, we saw so many shining lights in the form of businesses – both big and small.

So this article is our song of praise to those businesses, calling out what we thought they did well, despite the Covid-19 crisis.

Our Top 10 Articles of 2020
Our Top 10 Articles of 2020

Wow. What a year 2020 turned out to be.

It was certainly nothing like we were expecting at NSC HQ, with redundancies, adapting to working from home, missing seeing our families, coming down with Covid-19 in October, and the strangest Christmas of our lives.

We’ve put together our top articles of 2020 so you can read through the best of the best and kick-start 2021 armed with the knowledge you need to succeed and grow.

7 Marketing Lessons from Jurassic Park
7 Marketing Lessons from Jurassic Park

To celebrate the 30th anniversary of Michael Crichton’s 1990 book, which was the inspiration for the film, we decided to dive into the top marketing lessons from Jurassic Park. Ladies and gentlemen, welcome… to 7 Marketing Lessons from Jurassic Park. *cue theme music*

9 Tips for Job-Hunting During a Pandemic
9 Tips for Job-Hunting During a Pandemic

Since March, our whole world has been thrown into disarray with the Covid-19 pandemic.

Thousands of people have been made redundant, and hundreds of companies have been made bankrupt.

It’s hard to find a job at the moment.But not impossible - especially when you’rearmed with these top tips.”

14 Ways to Work from Home More Productively
14 Ways to Work from Home More Productively

Working from home is the new normal for a lot of us – we at NSC have been working from home since mid-March, and we haven’t looked back since.

Of course, it took a bit of getting used to.At first, it’s fair to say we struggled.We’ve had to pretty much completely overhaul the way we think about work so we can slip backinto being our usual productive selves – in some ways, we’re getting even more work done, even more efficiently than before!

Psychology of Marketing
Psychology of Marketing

All marketers need to be empathetic, understanding their audience’s problems and how their product can help solve those problems. However, there are some ways to ‘hack’ this empathy with psychological ‘tricks’ to get inside the minds of your consumers.

Event Marketing 101
Event Marketing 101

When it comes to marketing and promoting events, I’ve got the receipts. I’ve been in events marketing for over six years – ever since I got into marketing. I’ve been learning all the way, developing how best to market an event – I’ve made mistakes, found some brilliant marketing strategies and activities, and smashed event targets.

Movies for Marketers
Movies for Marketers

We marketers can learn so much from pop culture about how to get the most out of our promotion and other marketing activities.

We might not even realise it, but even box-office hit movies can hold key marketing lessons.

In this article, I’ll show you some of the great marketing tips and lessons from some of my favourite films – I promise, it’s not an excuse to re-watch my favourites…

Video Marketing Basics
Video Marketing Basics

Unless you’ve been living under a rock, you might have heard about the rise of video marketing online.

From a quick search, there were just under 1 million news stories on video marketing – and a staggering 4.5 billion results overall.

But where do you start with video marketing?

Keeping Customers Loyal
Keeping Customers Loyal

Your company needs customers to survive.

And, while leads are essential, too, you need your customers to keep coming back – that’s where your profit is.

You want your customers to become brand ambassadors, shouting your praises from the rooftops, telling their friends, and leaving glowing testimonials across social media.