Sorry We're Not Designers

"Sorry, we're not Designer!"
Have you heard this before?

I know I have - when you're in so far into the work, it's easy to forget that your clients, team or boss may not have the same understanding, or the right context.
This can be a small gap, or giant chasm - but some simple changes in the language you use can make all the difference.

Shout out to Kenny Song whose IG post inspired this spread of #nudenotes.
Go check out Kenny's feed for more insights on branding and the creative process.

Keep it simple. Keep it relevant.
They just want the solution to their problems.

As Kenny said in his original post:
"Don't try to impress - present in a CLEAR and SIMPLE terms and words"

I hope this helps simplify your presenting to clients.
So you can amplify your solutions. :)

What other terms should be on this list?
Let me know in the comments below.