How to Sell a Product

Struggling to sell your product without feeling sleazy?

Here’s a secret:
The best-selling doesn’t feel like selling at all.
It feels like connecting.

In these #nudenotes, I pulled out this spread from my latest journal. Inspired by an infographic from ppcexpo.com.
It breaks down the human-first, honest approach to sales that actually works (without the pressure-y-ness).

If you’ve ever said:
“I don’t know how to sell myself...”
This post is for you, hit that save button now!

Here’s the TL;DR:

Passion + Vision:
People don’t buy what you do.
They buy why you do it.
Lead with heart, not features.

Storytelling:
Forget pushy copy.
Share the journey, the transformation, the real stuff.
That’s what people remember.

Value First:
Want trust? Give value.
Share what it’s like to work with you before they pay a penny.

Social Proof:
Client wins, glowing reviews, BTS snippets
They all build compelling credibility.

Show, Don’t Just Tell:
Take your audience behind the scenes.
Be transparent. Share progress.
You don’t need polish, just purpose.

Solve Real Problems:
People don’t want more stuff.
They want solutions.
Show them how your product helps, and why it matters.

Whether you're in branding, packaging, or launching your next big marketing campaign. These timeless principles will help you sell honestly, clearly, and confidently.