Buyers Journey: Content Strategy
Buy. Buy. Buy.
No one wakes up in the morning and thinks:
"I'm gonna buy something today!"
We go on journeys towards a purchase, they can be long or short, straight or winding.
Along the journey, as sellers we need to ensure we have content to inform, entertain and spark joy.
In these #nudenotes, I'm sharing my notes how to create content for each stage of that buying journey.
It's simple really, all you need is to find that one question, that little doubt in their mind and present the solution.
These notes outline some questions to get the ball rolling.
