8 Commandments of Storytelling with Data
Data without a story is like a pizza without toppings...
It's fine, but no one’s getting excited about it.
In these #nudenotes, I'm sharing some excellent tips for getting amazing toppings!
(wish I'd thought of this metaphor when I was creating this spread)
Shout out @twooctobers who inspired these notes.
Chances are you’ve had to present data to a client, a boss, or even just your skeptical coworkers.
The secret to keeping them engaged? Tell a story, not show a spreadsheet.
These 8 Commandments of Storytelling with Data, will help guide those of us who want to keep things clear, concise, and maybe a little bit entertaining.
Start with a question, end with an insight.
Don’t be afraid to use visuals to drive your point home.
People remember stories, not stats.
I learnt this that hard way, having to sit through sooo many boring presentations and pitches.
That's why I try to focus on the WHY behind the numbers, those are your toppings.
Clients lean in instead of checking their phones.