8 Commandments of Storytelling with Data

Data without a story is like a pizza without toppings...
It's fine, but no one’s getting excited about it.

In these #nudenotes, I'm sharing some excellent tips for getting amazing toppings!
(wish I'd thought of this metaphor when I was creating this spread)
Shout out @twooctobers who inspired these notes.

Chances are you’ve had to present data to a client, a boss, or even just your skeptical coworkers.
The secret to keeping them engaged? Tell a story, not show a spreadsheet.

These 8 Commandments of Storytelling with Data, will help guide those of us who want to keep things clear, concise, and maybe a little bit entertaining.

Start with a question, end with an insight.
Don’t be afraid to use visuals to drive your point home.
People remember stories, not stats.

I learnt this that hard way, having to sit through sooo many boring presentations and pitches.
That's why I try to focus on the WHY behind the numbers, those are your toppings.
Clients lean in instead of checking their phones.

Night Sky Creative

A digital marketing and branding agency for small businesses. SEO, copywriting, email marketing, social media, website audits, packaging design, brand design.

We help you and your business grow so you can shine brighter.

#nightskycreative

https://www.nightskycreative.org/
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