6 Branding Mistakes That Could Send Your Company To The Grave

Want to keep your #brand out of an early grave?

In this post, we're brushing off the cobwebs on this spooky spread of #nudenotes. To ensure your brand remains part of the living...
Shout out to @bridgestudiobranding, whose post originally inspired this set of notes.

Here's the low down on these horrifying mistakes you need to check under the bed for:

Dishonesty:
In branding or marketing will always harm the biz in the long run!
Don't trip yourself up in the future.

Lack of Focus:
After Steve Jobs left apple - it's profit dropped 93% in 1993.
When he returned he buried many products to concentrate on thier core offering.

Ignoring Customers Needs:
Blockbuster, Kodak and Polaroid failed to see new technology that could better serve their customers. Don't make their mistake!

Lacking Differentiation:
Good branding = OBVIOUS differentiation.
Don't follow the flock!
You must stand out, catch the eye of consumers.

Bad Customer Service:
Hire that extra person to man the phone.
Keep your restaurant toilets clean, respond to emails.
It's not trivial - average products beat good ones all the time because of customer services - don't treat people like morons.

Not Working With a Professional Designer:
Companies who do it all themselves end up either mega rich (morally questionable) or with really really shit results!

Don't let these branding ghouls haunt your business.
Stay honest, stay focused, and, above all, stay visible.