Its Sunday night and the weekend is over. The new working week is creeping closer. So here’s your weekly dose of inspiration, in the form of a summary week’s nudenotes.Read More
Many of you may be asking yourselves ‘What the hell are nudenotes?’. Simply put, nudenotes are a form of sketchnotes.
Sketchnoting is the synergy of sketching and note-taking into a single piece of visual communication. The goal is to better engage your brain with the content you are consuming, since your brain is using both the creative and logical parts of your mind. Learning this way improves the retention of the information, and as an added bonus, you get an awesome-looking piece of reference material.Read More
It seems like the whole world is on some form of social media. There’s actually around 3 billion social media users, so it’s not quite the whole world, but it’s a bloody big chunk.
So your business needs to be on social media.Read More
I take an interest in individuals that follow their passions for a career, spending time developing unique and ancient skills and ways of working.
The personality of the individual is tied into their practice, and the time they spend developing their skills shines through.
In this case, I was lucky enough (after a bit of pestering from me) to spend a few hours shooting Pippa Murray, a bespoke woodworker and furniture-maker, in her studio just outside London.Read More
SEO is a term that didn’t exist until the 90s, and wasn’t part of the marketers arsenal until probably the late 2000s. But it’s grown to be so important to marketers, web developers and copywriters around the world.
It’s something that can take up a lot of your time to do it right - the search engine giants (looking at you, Google) are always changing their algorithm so marketers can’t ‘cheat’ their way to higher rankings. They’ve developed it so that good, engaging, popular content appears higher on the rankings.Read More
It’s undeniable - content marketing is effective, as a lead generation tool and to build brand trust and loyalty with existing customers.
You’re enticing customers by showcasing your expertise, with information that they would benefit from, or enjoy, warming them up to convert to loyal customers.
Content marketing can be more efficient than ‘traditional’ marketing methods, like paid promotional activity or email marketing, because the costs involved can be significantly less, and the ROI (return on investment) of your time, and any budget that you do spend, can be more.Read More
Perceptual maps form a small part of a larger process of developing products, brands and services for consumers. This technique can be a tricky to master, but can be an effective tool for all creative professionals to help you understand where your product/brand sit amongst your competition from (and this is the important bit) your consumers’ perspective.
It seems like the whole digital world is using hashtags, so how can you, as a marketer, use hashtags to make your brand message stand out from the sea of #?Read More
One of the most universal principles within design, marketing, and advertising is understanding features and benefits, including the differences between them, and how to leverage them to create designs and communications that truly connect with consumers.Read More
Every company needs leads to grow. Leads, or prospects, are new customers - someone whose details you don’t have on your company’s database. Without getting new leads, you will only have your limited database of customers to sell your product or service to, which will ultimately result in either/both: a) exhausting that database with over-messaging so they’ll never buy from you; or b) selling to as many people as you can within that database and plateau-ing as a business, never being able to grow.Read More
You need to know who your competition is, to know what you’re up against. To know why your customers might go elsewhere. It’s one of the grim sides of marketing that some people forget about, but it’s necessary in order to be successful. While we can’t tell you exactly who your competition is, we can help guide you so you know how to research them. In the end, you should know about the area that your company operates in, whether it’s in cosmetics, fashion, computing, or any sector, and with that, you should know what to look out for in your competition.Read More