We need to talk about Value…
As creative professionals, we talk about value a lot during the design process, sometimes without even knowing it. Everyone has a different perspective on what value is and how to get it.
Reading time: 4 mins
Read MoreWe need to talk about Value…
As creative professionals, we talk about value a lot during the design process, sometimes without even knowing it. Everyone has a different perspective on what value is and how to get it.
Reading time: 4 mins
Read MoreA marketer who doesn’t listen is like a vet who doesn’t like animals. It just doesn’t make sense. Listening is the first thing that a marketer should do when creating a campaign, or communicating any message to their audience.
Reading time: 2 mins
Read MoreA company whose employees don’t believe in the brand, or whose actions don’t reflect the brand values, especially when communicating with customers or shareholders, can be damaging. So how do you get your employees to be brand ambassadors?
Reading time: 5 mins
Read MoreYour brand dictates pretty much everything, so we’re going to run through it all, so you can build a long-lasting, multi-faceted brand that will resonate with your audience.
Reading time: 2 mins
Read MoreEveryone’s different. That’s what sparks creativity, ideas and originality. And that’s what makes NSC go ‘round. So we want you to know a little more about our creative community at NSC, so we can celebrate our differences. Vive la différence!
Here’s Tassia Agatowski, co-founder and Marketing Lead of NSC, to tell us a bit more about what makes her tick.
Read MoreIs your packaging design the most effective it can possibly be? Where can you improve? How can you improve?
Reading time: 18 mins
Read MoreEveryone’s different. That’s what sparks creativity, ideas and originality. And that’s what makes NSC go ‘round. So we want you to know a little more about our creative community at NSC, so we can celebrate our differences. Vive la différence!
Here’s Dean O’Callaghan, packaging designer and #nudenote creator, to tell us a bit more about what makes him tick.
Read MoreEmail marketing can be a highly effective way of communicating with your audience, but if used too little, or too often, it can have disastrous effects on your mailing list. So you have to take the Goldilocks approach and get it just right.
Reading time: 5 mins
Read MoreThere’s no denying it: we bloody love Christmas. That’s why, as part of our usual #sketchnotecookbook, we’ve put together a special festive edition, so we can celebrate the holidays the NSC way: with a dash of design, a sprinkling of sketchnotes, and a heaped tablespoon of indulgence.
Reading time: 5 mins
Read MoreWe’re all about developing our knowledge here at NSC, and we love a good book. So I’ve compiled a list of my favourite books that I’ve found both practically useful and inspirational in my design work.
Reading time: 1 min
Read MoreWhy are marketers still using age, gender and marital status to segment their data and quantify success? Simply because it’s easier to quantify. This is not target marketing. This is lazy.
Reading time: 1 min
Read More‘We’ are Night Sky Creative, a community founded by Dean O’Callaghan and Tassia Agatowski. We’re here to help you get everything you need to be a success.
Reading time: 1 min
Read MoreFor those of you who have been following my Instagram feed from the beginning know that my first booknotes series was on on David Briers’ amazing book, Brand Intervention: 33 Steps to Transform the Brand You Have Into the Brand You Need.
Recently I was looking back through my early nudenotes posts - when I realised I never really showed everyone this full series, so its time to jump back into this project.
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