Reading time: 3 mins
Kick-starting this week’s retrospective, here are some inspirational sketch quotes, to help you to push past that Monday feeling.
Five Spaces Leaders Need to Design & Nurture, by Leandro Herrero, from Tanmay Vora’s blog.
What spaces do you need to create to become a successful leader?
Spaces? Yep that's right, spaces.
I found it really interesting to read about these five spaces, I never really thought of a leader as a 'social architect', but it makes perfect sense.
Any leader worth his salt needs to create spaces that empower their teams converse clearly, work effectively and grow as leaders themselves.
I’m also working on a long-form blog post on leadership full of nudenotes.
Leave any good resources in the comments below.
This week’s recap notes: Change vs. Transformation.
These are some of my oldest nudenotes, and I am unsure what inspired them, probably an article from Tanmay Vora, he gets all the good stuff.
Would you rather - the best possible now or something new?
Change versus transformation: both take a lot of work, and can give you positive results.
However, one focuses on the past and the other on the future.
Both are important in their own way, they create a unique mindset to create clear goals for your business.
Understanding the difference and when to use those to mindsets empowers you to create clear direction, so you can work effectively towards your goals.
"Transformation prescribes vision. Change subscribes to it" - Harlina Sodhi
I suppose the real question to ask yourself is: are you reactive or proactive?
Do you wait for things to happen or do you make it happen... I know which I prefer!
How to create the perfect persona? Inspired my a Instagram post by Michael Janda.
Personas are a critical deliverable of the research phase of any design or brand project.
They’re fictional characters that represent the various people in your target audience.
They allow you to shift your perspective from a personal view point into a user - someone who uses your brand or products.
This shift in your mindset empowers you to create solutions that truely resonate with your audiences need, wants and desires.
The process of creating perfect personas is the answer to those awful generic audience descriptions that we all, as creative professionals, hate.
We’ve all been in those briefing meetings where the client describes their audience as "mainly millennials" or "unisex, 20-40 years old".
This is not an audience!
It's too large a group of people, and doesn't account for individual personalities, motivations and goals.
This is the path to mediocrity, ending in no brand differentiation, or even brand death.
Keep your personas in mind during your entire creative process to ensure that your empathy with your end users remains strong, and your solutions relevant.
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Until next time… in case I don’t see you, good afternoon, good morning and good night.