This week in #nudenotes: 15 June 2019

Reading time: 3 mins

Kick-starting this week’s retrospective, here are some inspirational sketch quotes, to help you to push past that Monday feeling.


The Customer Experience Lifecycle, based on an article from CMS Wire

When does a customer become a customer?

The customer experience doesn't start and end with a purchase.

Customer experience is how customers perceive their interaction with your brand or business. .

Your brand is only ever as good as your customer FEELS about it!

Designers have a massive opportunity to craft the best experiences for their customers.

This can be at any one of these six steps on the road map.

As a packaging designer, I work hard to make sure that my solutions make a great impression.

I do this by crafting compelling stories, weaving in brand Easter eggs and ensuring my packaging is intuitive to use.

These little details add to the overall experience, increasing perceived value and moving closer to a loyal customer.

What techniques do you use to create loyal customers?


This week’s recap notes: Facilitator Four step by Lynne Cazaly

Trying out something new today, based on some helpful feedback from Michael Janda , author of the book ‘Burn your Portfolio’.

The idea is to pull out one or two principles from usual nudenotes posts and share a more concise and clearer stories.

My style of sketchnotes can become congested, and I know my handwriting is not the clearest at times.

My hope is that this new format of Instagram posts will help you all get the most out of my notes.

If you like this style of notes, let me know in the comments below.


This week's #booknotes, part 25 of my notes on Creative Strategy and the Business of Design by Douglas Davis

Facing your fears: dragon slaying!

We learn how to take all the skills we have learned in the past 24 parts, and head out into the world to get shit done.

Key takeaway for me was learning how change your mindset from right and wrong - to what is and is not viable.

In creative business, there’s no one right answer to any problem, and the most important thing is that your solution is based on true insights.

Everyone has subjective opinions, but people pay for your objective analysis.

This is my last entry in this series of booknotes.

It really is an insightful book, and a must-have for a designers looking to deliver value in the grey areas between business, design and strategy, which is often overlooked.

Buy Creative Strategy and the Business of Design here.


Do you love creativity, strategy, business and design?


Then you’ve come to the right place.

Here’s a montage video of to celebrate the end of my 25 part booknotes series on Douglas Davis’s Creative Strategy and the Business of Design.

That's not all, though!

I’ve also curated all these notes into a blog, showing you my key takeaways.

Although I do recommend that you grab your own copy of the book to get the most out of it - all of these nudenotes, and I’ve only just skimmed the surface!

Shout out to Chris Do and The Futur team for the book recommendation, and to the man himself, Douglas, for supporting this nudenotes series from day one.

I can already see the shift in mindset in my everyday work as a packaging designer, and I hope that these notes help other creatives discover the benefits of creative strategy in the business of design.

For those of you keen to be first in the know on all things nudenotes, head over to my Instagram and hit that Follow button, and subscribe to this blog.

Until next time… in case I don’t see you, good afternoon, good morning and good night.