For those of you who have been following my Instagram feed know that every week for the past 25 weeks, I’ve been posting my booknotes on Douglas Davis’ brilliant book, Creative Strategy and the Business of Design.
Reading time: 16 minsRead More
Perceptual maps form a small part of a larger process of developing products, brands and services for consumers. This technique can be a tricky to master, but can be an effective tool for all creative professionals to help you understand where your product/brand sit amongst your competition from (and this is the important bit) your consumers’ perspective.
Reading time: 3 mins
Understanding value in this objective way allows us to build design parameters based on these consumer insights and their perception of value.
Reading time: 7 minsRead More
We need to talk about Value…
As creative professionals, we talk about value a lot during the design process, sometimes without even knowing it. Everyone has a different perspective on what value is and how to get it.
Reading time: 4 minsRead More
Is your packaging design the most effective it can possibly be? Where can you improve? How can you improve?
Reading time: 18 minsRead More
We’re all about developing our knowledge here at NSC, and we love a good book. So I’ve compiled a list of my favourite books that I’ve found both practically useful and inspirational in my design work.
Reading time: 1 minRead More