Perceptual maps form a small part of a larger process of developing products, brands and services for consumers. This technique can be a tricky to master, but can be an effective tool for all creative professionals to help you understand where your product/brand sit amongst your competition from (and this is the important bit) your consumers’ perspective. Read More
Understanding value in this objective way allows us to build design parameters based on these consumer insights and their perception of value. As a result, you should now be able to improve your ability to discuss and manipulate value in your design, focusing in on values that resonate with your consumers.
Now we are masters of discussing value in an objective way, it’s time to focus that knowledge into manipulating the value ratio to improve the perception of value in the eyes of your customers. Read More
We need to talk about Value… Read More
As creative professionals, we talk about value a lot during the design process, sometimes without even knowing it. Everyone has a different perspective on what value is and how to get it. We all know that perspectives are subjective, and subjectivity can be the enemy of a good and happy design process.
Is your packaging design the most effective it can possibly be? Where can you improve? How can you improve?
In this article, I will talk about a whole host of techniques and insights so you can create the best possible packaging solutions. This article is based on my personal research that I have curated from a tonne of books, podcasts and blogs with a sprinkling of my own insights and a pinch of experience. Read More
So pleased to meet you!
I’m Kim, a graphic designer and illustrator, from Bath, UK. I’ve been a graphic designer for over 10 years now and I’m always keen to sharpen my skills and continue to learn and grow as a creative. Pretty much all my life, I’ve admired illustrators who can draw with ease and speed. Now, I understand this takes years of practise and consistent, daily training, so I thought what better way to practise than to start an Instagram profile. Welcome to Inku Design. Read More
We’re all about developing our knowledge here at NSC, and we love a good book. So I’ve compiled a list of my favourite books that I’ve found both practically useful and inspirational in my design work. Read More