Its Sunday night and the weekend is over. The new working week is creeping closer. So here’s your weekly dose of inspiration, in the form of a summary week’s nudenotes.Read More
It’s undeniable - content marketing is effective, as a lead generation tool and to build brand trust and loyalty with existing customers.
You’re enticing customers by showcasing your expertise, with information that they would benefit from, or enjoy, warming them up to convert to loyal customers.
Content marketing can be more efficient than ‘traditional’ marketing methods, like paid promotional activity or email marketing, because the costs involved can be significantly less, and the ROI (return on investment) of your time, and any budget that you do spend, can be more.Read More
Perceptual maps form a small part of a larger process of developing products, brands and services for consumers. This technique can be a tricky to master, but can be an effective tool for all creative professionals to help you understand where your product/brand sit amongst your competition from (and this is the important bit) your consumers’ perspective.
It seems like the whole digital world is using hashtags, so how can you, as a marketer, use hashtags to make your brand message stand out from the sea of #?Read More
One of the most universal principles within design, marketing, and advertising is understanding features and benefits, including the differences between them, and how to leverage them to create designs and communications that truly connect with consumers.Read More
Every company needs leads to grow. Leads, or prospects, are new customers - someone whose details you don’t have on your company’s database. Without getting new leads, you will only have your limited database of customers to sell your product or service to, which will ultimately result in either/both: a) exhausting that database with over-messaging so they’ll never buy from you; or b) selling to as many people as you can within that database and plateau-ing as a business, never being able to grow.Read More
You need to know who your competition is, to know what you’re up against. To know why your customers might go elsewhere. It’s one of the grim sides of marketing that some people forget about, but it’s necessary in order to be successful. While we can’t tell you exactly who your competition is, we can help guide you so you know how to research them. In the end, you should know about the area that your company operates in, whether it’s in cosmetics, fashion, computing, or any sector, and with that, you should know what to look out for in your competition.Read More
Understanding value in this objective way allows us to build design parameters based on these consumer insights and their perception of value. As a result, you should now be able to improve your ability to discuss and manipulate value in your design, focusing in on values that resonate with your consumers.
Now we are masters of discussing value in an objective way, it’s time to focus that knowledge into manipulating the value ratio to improve the perception of value in the eyes of your customers.Read More
We need to talk about Value…
As creative professionals, we talk about value a lot during the design process, sometimes without even knowing it. Everyone has a different perspective on what value is and how to get it. We all know that perspectives are subjective, and subjectivity can be the enemy of a good and happy design process.
A marketer who doesn’t listen is like a vet who doesn’t like animals. It just doesn’t make sense. Listening is the first thing that a marketer should do when creating a campaign, or communicating any message to their audience.
I should clarify, I don’t mean listening in the sense of hearing - this is an inclusive blog, and I wouldn’t want to shun any readers who are hard of hearing. I mean listening as in wanting to know what people have to say.Read More
A company whose employees don’t believe in the brand, or whose actions don’t reflect the brand values, especially when communicating with customers or shareholders, can be damaging. On the other hand, employees who truly understand and embrace the brand values of a company can have a positive impact on customers, which can lead to an increase in sales and revenue.
So how do you get your employees to be brand ambassadors?Read More