Value in Design : Part 2

Understanding value in this objective way allows us to build design parameters based on these consumer insights and their perception of value. As a result, you should now be able to improve your ability to discuss and manipulate value in your design, focusing in on values that resonate with your consumers.

Now we are masters of discussing value in an objective way, it’s time to focus that knowledge into manipulating the value ratio to improve the perception of value in the eyes of your customers.

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