Jargon is horrible. It’s such a deterrent for customers, and most jargon is unnecessary.
Where possible, avoid it. Where unavoidable, explain it in simple terms - why not turn that explanation into quality content?
Reading time: 2 mins
Read MoreJargon is horrible. It’s such a deterrent for customers, and most jargon is unnecessary.
Where possible, avoid it. Where unavoidable, explain it in simple terms - why not turn that explanation into quality content?
Reading time: 2 mins
Read MoreIt seems like the whole world is on some form of social media. There’s actually around 3 billion social media users, so it’s not quite the whole world, but it’s a bloody big chunk.
So your business needs to be on social media.
Reading time: 12 mins
Read MoreIt’s undeniable - content marketing is effective, as a lead generation tool and to build brand trust and loyalty with existing customers.
You’re enticing customers by showcasing your expertise, with information that they would benefit from, or enjoy, warming them up to convert to loyal customers.
Reading time: 5 mins
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