This week in #nudenotes: 08 June 2019

Kick-starting this week’s retrospective, here are some inspirational Sketch Quotes, to help you to push past that Monday feeling.

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7 Elements of Agile Culture DNA, inspired by an article from agilebusiness.com

What is an agile culture? Do you need one?

As the late great Muhammad Ali said, "float like a butterfly, sting like a bee".

In creative business, it’s super important to float, or be agile: light on your feet, so you can quickly adapt and overcome whatever comes your way.

So I would say yes - you and your business need an agile culture.

This culture needs to be buried deep into your DNA, empowering your business and employees to grow, develop and deliver the best possible results, no matter the odds!

 

This week’s recap notes: Maslow's Hierarchy Applied to Human Need and Employee Engagement, inspired by content from CFM Integrated Marketing

I’ve been on every level in this pyramid at some point in my career, but I plan on staying in the 'Rock Star' levels from now on!

It’s really interesting to see the slight, but distinct changes in the different levels.

 

This week's #booknotes, part 24 of my notes on Creative Strategy and the Business of Design by Douglas Davis

What skills you need to have to go from Beginner to Director?

In this week’s notes, we look at Douglas's two cents on how to further your career:
1. Think about the words behind the pictures.
2. Exhibit the ability to develop sound strategy from research.
3. Development of relevant written conceptual execution created from strategy.
4. Admit when you don't know - ask for help.

Ever since I’ve read this part, I’ve been thinking about how I can level-up my own career.

One day, I would love to be a creative director, and by taking on these four mantras, I know I will always be moving towards that goal.

Let's go slay some dragons!

Buy Creative Strategy and the Business of Design here.

 
 

Storytelling vs. Corporate Speak, based on an infographic from businessofstory.com

How much do you hate corporate speak?
That's a lot of raised hands!

I can't say it any better than they have on Business of Story:
"It's not rocket science. It's brain science. Storytelling is how we're hardwired to understand the world. And anyone can tell compelling stories. So turn your jargon into journey's, your info lists into lore, and your stats into stories."

I hate pointless corporate speak.

It can alienate your clients and your team, making those not in the know feel uneducated and it puts them on edge.

If you can't communicate your ideas in basic language, you probably don't know enough about the terms themselves.

Shift your mindset from rational language of corporate speak to the emotional language of storytelling, and watch how your work begins to resonate more with your clients and customers.

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Until next time… in case I don’t see you, good afternoon, good morning and good night.

 
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