Kick-starting this week’s retrospective, here’s some inspirational Sketch Quotes, helping you get past that Monday feeling.
This is the last spread of quotes from the second notebook in this series. I am thinking about making some montage movies of them in the future, so stay tuned!
Features Vs. Benefits from figuringoutnow.com
This week marked a nudenotes first — an original piece of content, as promised. I have spent a great deal of time gathering research from various sources, and distilled it into these two glorious sketchnote spreads.
Customers don't understand or care about all the time and effort that we, as designers and engineers, spend of crafting a new feature. They just want solutions to their problems. Customers don't relate to facts and features they relate story and emotions or benefits. They simply aren’t supposed to.
Understanding these principles is key to: a) understanding your consumers better, b) creating better design briefs, c) more empathic communications and, ultimately, d) increasing sales.
Sell with benefits. Support with features.
I really enjoyed making these self-directed notes, so I will definitely be working on more in the future. Feel free to message me or post a comment on any new topics you’d like me to look into.
‘Expert's Guide to Body Language in Public Speaking'
inspired by an infographic created by London Speaking Bureau
I am, by no means, an expert public speaker, I think its not really something you can ‘learn’ how to do.
However, practice makes perfect, and I hope that these nudenotes will be a nudge in the right direction.
If not, fake it till you make it.
This week, I had a message from Laura Martin (@baberham.lincoln_) on Instagram saying “I want to see a whole wall of your sketchbooks”. I probably have enough pages to wallpaper an entire house! But it would probably end up looking like the evidence pin board from one of those gritty Scandinavian crime dramas…
Nonetheless, I had to mock it up to see what it would look like, using my book notes on Bigger Than This. I’m honestly not sure how I feel about it, but let me know what you think in the comments.
That was this week in nudenotes - come back next Sunday for another recap post. For those of you keen to be first in the know on all things nudenotes, head over to my Instagram and hit that Follow button.
Until next time… In case I don’t see you, good afternoon, good morning and good night.