This week in #nudenotes: 25 March 2019

Kick-starting this week’s retrospective, here are some inspirational Sketch Quotes, to help you to push past that Monday feeling.

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How to Improve Your Critical Thinking, from

Are you struggling to make objective creative decisions? Improving your critical thinking skills maybe the solution.

"Critical thinking is the key to creative problem solving"
– Richard Branson

As I grow as a creative professional, I feel the need to improve my critical thinking and sharpen my objectivity during my process, eliminating knee-jerk emotions and personal biases in favour of effective analysis so I can make good decisions.

This then leads to a smoother design process, and a happier one. I hope the notes help you achieve the same design zen.


This week’s recap notes: 12 Ways Leaders Can Build A Winning Culture from Terry Starbucker

I believe that without a strong and happy culture, you will never be able to create awesome design solutions.

Leaders in the business of design are key to nurturing these creative environments.

As Simon Sinek said, "customers will never love a company, until the employees love it first".


This week's #booknotes, part 13 of my notes on Creative Strategy and the Business of Design by Douglas Davis

Looking for some help with your positioning statement?

It’s difficult to start any design project without a sound positioning statement.

It focuses creative development, allowing you to spend time get it right early!

I’ve also added in a little video montage to recap the story so far, and give some context to this new spread.

Buy Creative Strategy and the Business of Design here.


Feedback Do's and Don'ts by Lolly Daskal found on @theleadershiphub

How do you provide effective feedback?

It can feel like you are walking on a knife’s edge, but it can be mastered by remembering a few basic principles.

Providing effective feedback is skill that needs constant development, especially for designers.

I’ve definitely not mastered it yet, but these notes help keep me on the straight and narrow.

The idea of effective feedback is that everyone involved in the project is happy, effective and push towards the same goal.

`There will be more sketch notes on this in the future, as it’s such a big topic.


New #nudenotes Blog: Features and Benefits 101

Don’t forget to check out the latest blog article, all based on a page of nudenotes from last year. Here’s the introduction to whet your appetite:

One of the universal principles within design, marketing, sales, and advertising is understanding features and benefits, including the differences between them and how to leverage them to truly connect with consumers.

Unfortunately for creative professionals, consumers simply don’t understand all of the blood, sweat and tears that goes into developing a new product feature. Developing a new product feature is only half the battle.

New features need to correlate with benefits that tap into consumers' emotional needs. This is the most effective way to make a sale.

Theodore Levitt said it best: “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole”.

As always with my nudenotes-based articles, there’s a mini graduation present, a link to a high-resolution PDF of my nudenotes I made in preparation for writing the blog.

It also includes some of the callout images used in the article.

There are no catches, it’s a completely free resource for you to use as a reference whenever you need it.


That was this week in nudenotes - come back next Sunday for another recap post.

For those of you keen to be first in the know on all things nudenotes, head over to my Instagram and hit that Follow button.

Until next time… in case I don’t see you, good afternoon, good morning and good night.