Based on the book ‘Bigger Than This: How to turn any venture into an admired brand’ by Fabian Geyrhalter (@_finien_).
Yet another recommendation from The Futur, ‘Bigger Than This’ is a useful book for those looking to build a brand from scratch or rebrand an existing business. For a relatively small book, it became an 8-part series on my Instagram, simply because it has so many interesting insights.
What I loved about this book is that it covered all bases of what makes a good brand today: social media, human connection, positioning, storytelling… the list goes on! Every observation and bit of advice in the book can be easily adopted by any brand - it’s universal!
For a great introduction to Fabian and his book check out this video: