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#booknotes : Brand Intervention

November 1, 2018

One of the first books I read when starting my nudenotes, Brand Intervention, by the amazing David Brier, should be in the library of all marketers, branding professionals or creatives. I came across the book whilst watching a video on The Futur’s Youtube channel, after they interviewed David.

David’s focus on a human-centric approach to branding makes for a compelling and thought-provoking read. I blitzed through it, cover-to-cover, in just under a week (an impressive feat for me!), simply because I was transfixed. The clear and concise design of the information is easily digestible - there is no fat or filler, just pure meat!

Brand Intervention opened my eyes to a whole host of new branding ideas - I implore everyone to read this book, you’ll never look at branding the same way again!

Shortly after I posted the nudenotes of Brand Intervention, David messaged me to say he wanted to have a video interview to discuss my other influences and what I loved about his book. Here it is:

 
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Tags Brand, Book review, #booknotes, Batch1
← #booknotes : Bigger Than This
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